You Press the Button, We Do the Rest LbNA #19872 (ARCHIVED)
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Add Location| Owner: | CPAScott  |
|---|---|
| Plant date: | Dec 28, 2005 |
| Location: | |
| City: | Rochester |
| County: | Monroe |
| State: | New York |
| Boxes: | 1 |
| Found by: | emibird |
|---|---|
| Last found: | Aug 13, 2009 |
| Status: | FFFFFFFFFFFFFFFU |
| Last edited: | Dec 28, 2005 |
NOTICE:
The letterbox has been replacd! Although considerably smaller than its predecessor, finding a suitable location for the newer version of this letterbox was no less challenging. As such, this box has a relatively high risk of disappearing. PLEASE be discreet and careful when hunting and replacing this box!
With the slogan "you press the button, we do the rest," George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone.
The youngest of three children, George Eastman was born to Maria Kilbourn and George Washington Eastman on July 12, 1854 in the village of Waterville, some 20 miles southwest of Utica, in upstate New York. When he was 24, Eastman bought his first camera -- a large cumbersome thing common in the days of wet plate photography. He became hooked on the hobby and began to experiment with different ways to capture prints. By 1880, he had invented a dry plate formula and had patented a machine for preparing large numbers of the plates. He quickly recognized the possibilities of making dry plates for sale to other photographers.
That same year, Eastman leased the third floor of a building on State Street in Rochester, and began to manufacture dry plates for sale. As his young company grew, it faced total collapse at least once when dry plates in the hands of dealers went bad. Eastman recalled them and replaced them with a good product. "Making good on those plates took our last dollar," he said. "But what we had left was more important -- reputation."
"The idea gradually dawned on me," he later said, "that what we were doing was not merely making dry plates, but that we were starting out to make photography an everyday affair." Or as he described it more succinctly "to make the camera as convenient as the pencil." He continued to experiment, eventually discovering a way to capture images on paper coated with a layers of gelatin -- the advent of film. As he perfected transparent roll film and the roll holder, Eastman changed the whole direction of his work and established the base on which his success in amateur photography would be built.
He later said: "When we started out with our scheme of film photography, we expected that everybody who used glass plates would take up films. But we found that the number which did so was relatively small. In order to make a large business we would have to reach the general public."
Utilizing the power of advertising, Eastman coined the slogan, 'you press the button, we do the rest,' when he introduced the Kodak camera in 1888 and within a year, it became a well-known phrase.
In 1900, Kodak introduced its famous Brownie camera, a small, easy-to-use camera that virtually revolutionized the way pictures were taken.
The Eastman Kodak Company fast grew into the leading producer of film and other photographic supplies and a well-recognized name the world around. Eastman himself shared his wealth liberally, giving away millions of dollars to charitable and educational institutions and establishing dental clinics and music schools.
A modest, unassuming man--an inventor, a marketer, a global visionary, a philanthropist, and a champion of inclusion--Eastman began to suffer a progressively debilitating ailment in his lower spine. Feeling that he had accomplished all that he needed to do with his life, on March 14, 1932 he wrote the words "My work is done, why wait?" on a piece of paper and promptly shot himself. He was 77.
--portions liberally borrowed from The History of Kodak as published on the Eastman Kodak Company website.
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To find this letterbox, make your way to the George Eastman House on East Avenue. Taking time to visit the photography museum and mansion is highly recommended (but not necessary to find the box)! From the front of the house, look south to find a black iron fence bisecting the property. Follow the fence to the property line. Attached to the last post, close to ground level, is what you seek.
Please note that this box is on private property. Discretion is mandatory!
PLEASE re-hide the box well!
The letterbox has been replacd! Although considerably smaller than its predecessor, finding a suitable location for the newer version of this letterbox was no less challenging. As such, this box has a relatively high risk of disappearing. PLEASE be discreet and careful when hunting and replacing this box!
With the slogan "you press the button, we do the rest," George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone.
The youngest of three children, George Eastman was born to Maria Kilbourn and George Washington Eastman on July 12, 1854 in the village of Waterville, some 20 miles southwest of Utica, in upstate New York. When he was 24, Eastman bought his first camera -- a large cumbersome thing common in the days of wet plate photography. He became hooked on the hobby and began to experiment with different ways to capture prints. By 1880, he had invented a dry plate formula and had patented a machine for preparing large numbers of the plates. He quickly recognized the possibilities of making dry plates for sale to other photographers.
That same year, Eastman leased the third floor of a building on State Street in Rochester, and began to manufacture dry plates for sale. As his young company grew, it faced total collapse at least once when dry plates in the hands of dealers went bad. Eastman recalled them and replaced them with a good product. "Making good on those plates took our last dollar," he said. "But what we had left was more important -- reputation."
"The idea gradually dawned on me," he later said, "that what we were doing was not merely making dry plates, but that we were starting out to make photography an everyday affair." Or as he described it more succinctly "to make the camera as convenient as the pencil." He continued to experiment, eventually discovering a way to capture images on paper coated with a layers of gelatin -- the advent of film. As he perfected transparent roll film and the roll holder, Eastman changed the whole direction of his work and established the base on which his success in amateur photography would be built.
He later said: "When we started out with our scheme of film photography, we expected that everybody who used glass plates would take up films. But we found that the number which did so was relatively small. In order to make a large business we would have to reach the general public."
Utilizing the power of advertising, Eastman coined the slogan, 'you press the button, we do the rest,' when he introduced the Kodak camera in 1888 and within a year, it became a well-known phrase.
In 1900, Kodak introduced its famous Brownie camera, a small, easy-to-use camera that virtually revolutionized the way pictures were taken.
The Eastman Kodak Company fast grew into the leading producer of film and other photographic supplies and a well-recognized name the world around. Eastman himself shared his wealth liberally, giving away millions of dollars to charitable and educational institutions and establishing dental clinics and music schools.
A modest, unassuming man--an inventor, a marketer, a global visionary, a philanthropist, and a champion of inclusion--Eastman began to suffer a progressively debilitating ailment in his lower spine. Feeling that he had accomplished all that he needed to do with his life, on March 14, 1932 he wrote the words "My work is done, why wait?" on a piece of paper and promptly shot himself. He was 77.
--portions liberally borrowed from The History of Kodak as published on the Eastman Kodak Company website.
--------------------------------------------------------------------------------
To find this letterbox, make your way to the George Eastman House on East Avenue. Taking time to visit the photography museum and mansion is highly recommended (but not necessary to find the box)! From the front of the house, look south to find a black iron fence bisecting the property. Follow the fence to the property line. Attached to the last post, close to ground level, is what you seek.
Please note that this box is on private property. Discretion is mandatory!
PLEASE re-hide the box well!